Newsletter2Go GmbH has been acquired by SendinBlue
Newsletter2Go was considering the option to join an international strategic partner with the intention to strengthen its competitive position and growth in email marketing software for SMEs in Europe. ARTHOS provided full M&A sell-side advisory services including analyzing and approaching national and international potential strategic partners together with AICA partner firms and driving the subsequent M&A process including co-ordination of the due diligence and leading negotiations of commercial terms of all agreements. Press release: https://www.arthos.de/news/single-news/newsletter2go-and-sendinblue/
ARTHOS Corporate Finance GmbH
ARTHOS Corporate Finance is an independent, partner led M&A advisory firm based in Munich, Germany. Since 2003, ARTHOS services clients in particular in the digital media, information technology and high-tech industries sectors on the buy- and sell-side regarding the acquisition or disposal of companies or business units. Being experienced M&A experts, ARTHOS Partners so far closed over 150 successful transactions and are personally committed and constantly involved throughout the entire mandate. Every solution developed is tailor-made und realized by means of innovative M&A tools. Working exclusively in the interests of our clients and ensure the highest standards of confidentiality and discretion are first priorities. For ARTHOS M&A is not a short-term process, but a long-term strategy. The continuous focus provides the highest level of success. Therefore, ARTHOS has developed the holistic approach M&A 360° in order to advise clients in all fields of M&A according to their aims and ambitions: from the very first planning to the preparation, execution and post processing of the deal. This includes complex company sales and acquisitions as well as mergers, business transfers, spin-offs, carve-outs and co-operations. More than 50% of ARTHOS´ transactions are cross border. ARTHOS works regularly with respective international AICA partners thus offering clients both local expertise and global reach. By supporting each other the list of potential buyers or target companies can be enlarged und the clients chances of success are enhanced by speaking not only the language but also knowing the business practices of the potential foreign seller or buyer. ARTHOS Partners are very engaged in AICA being an active member of the board and IT Group.