Miss Mary of Sweden
Miss Mary of Sweden has successfully been sold to Scope
Evli Corporate Finance acted as an exclusive advisor to the owner of Miss Mary in the sales process. Miss Mary is a leading European underwear brand providing high-quality and functional intimacy garments to the mature woman since 1957. The company has operations in Estonia and Sweden with sales of some EUR 14m and has displayed rapid online growth during recent years. In order to accelerate the expansion and development of the business, Peter af Burén, Chairman and owner of Miss Mary, has decided to sell a majority of the shares to Scope, a Nordic growth equity fund.
Peter af Burén and Elisabet Sandström, CEO of Miss Mary, will together with Scope continue to develop Miss Mary with focus on growth, strengthening the management team, and developing the brand.
“I am very pleased with Evli who ensured a structured highly professional process with a very successful result. We are excited to start working with our new partner and take Miss Mary to the next level.”, says Elisabet Sandström.
Scope
Evli Corporate Finance AB
Evli has been providing corporate finance services since 1997. Today Evli has around 20 professionals at our Helsinki and Stockholm office, supported by a network of more than 20 senior advisors with previous top management experience from a range of industries. We advise our clients on mergers and acquisitions, disposals, leveraged buyouts, joint ventures and various capital market transactions including public and private fund raisings. We are generalists in terms of industries that we work with, but have significant experience from transactions in the following sectors: TMT, healthcare, industrials, consumer goods & retail, energy and business services. Our clients are typically companies, private and public, and their owners as well as institutional investors and private equity companies active or interested in the Nordic countries.
+358 9 476 690
patrik.isberg@evli.com
http://www.evli.com
