Armour Insurance Sale of Armour Insurance to Brokerlink Brokerlink Inc.

Sequeira Partners was engaged by Armour to assist with identifying the right partner to provide a platform for future growth.

The Sequeira team provided advisory assistance throughout the transaction including marketing the business to potential partners, negotiating preliminary and final deal terms, advising on transaction structure and consideration, as well as assisting with due diligence and other pre-closing matters.

Armour stands as one of Canada’s strongest online brokerages, integrating advanced technology and expertise to better meet the evolving needs of customers. The sale to BrokerLink provides Armour with access to the additional resources of one of Canada’s largest insurance brokerages, strengthening its service capabilities, extending its reach and accelerating its growth.

Armour Insurance was founded over 25 years ago and has grown into one of Canada’s leading multi-line brokerages. Today, the company has over 40 employees across their 4 offices in Alberta and Ontario. The company offers a wide array of commercial and personal insurance products. With a commitment to personalized service, Armour Insurance provides tailored solutions to meet the unique needs of individuals and businesses.

BrokerLink, established in 1991, is one of Canada’s largest property and casualty insurance brokerages. With over 200 branches and 4,000 employees, the company offers a wide range of insurance solutions to individuals and businesses across Canada. As a wholly-owned subsidiary of Intact Financial Corporation, BrokerLink leverages national resources while maintaining a strong local presence.