Blue Bell Mattress
Blue Bell Mattress Sold Majority Interest To Longroad Asset Management
Blue Bell Mattress Company ("Blue Bell") has sold a majority interest to private equity firm Longroad Asset Management. CMM served as Blue Bell's, exclusive financial advisor for the transaction and arranged the bank financing. Blue Bell, located outside of Hartford, CT, is a Northeast licensee of the King Koil brand and sells both King Koil and private label inner spring and hybrid mattresses to bedding and furniture retailers in the Northeast and Mid-Atlantic region. Blue Bell serves more than 1300 store locations, and is one of the largest providers of bedding products in its geography. It is a third generation family-owned business that has been manufacturing bedding products since 1928.
Longroad Asset Management
Carter Morse & Goodrich
Located in Southport, Connecticut, Carter Morse & Goodrich is a boutique M&A advisory firm that specializes in representing closely-held and family businesses valued between $20 million and $200 million. CMG specializes in helping owners of leading companies in unique and niche markets to plan, prepare, execute, and close successful transactions that maximize shareholder value. We fully understand and appreciate the unique dynamics of closely-held and family businesses and the importance of their legacies. While CMG provides a full range of investment banking services such as business sales and divestitures, equity and debt capital raises, acquisition services and pre-transaction advisory services, our primary focus is representing sellers who are pursuing their once-in-a-lifetime M&A transactions. For more than 30 years, the combination of our hands-on approach, senior banker attention, strategic guidance, seamless transaction execution and extensive network of domestic and international resources has enabled us to become a trusted advisor to hundreds of business owners. CMG's Broker/Dealer affiliate, Carter Capital Corporation, is a FINRA member firm registered with the SEC and SIPC. For more information, please visit us online at: www.cartermorse.com
203-349-8372
mcarter@cartermorse.com
http://www.cartermorse.com