Blue Bell Mattress
Blue Bell Mattress Sold Majority Interest To Longroad Asset Management
Blue Bell Mattress Company ("Blue Bell") has sold a majority interest to private equity firm Longroad Asset Management. CMM served as Blue Bell's, exclusive financial advisor for the transaction and arranged the bank financing. Blue Bell, located outside of Hartford, CT, is a Northeast licensee of the King Koil brand and sells both King Koil and private label inner spring and hybrid mattresses to bedding and furniture retailers in the Northeast and Mid-Atlantic region. Blue Bell serves more than 1300 store locations, and is one of the largest providers of bedding products in its geography. It is a third generation family-owned business that has been manufacturing bedding products since 1928.
Longroad Asset Management
Carter Morse & Goodrich
Located in Southport, Connecticut, Carter Morse & Goodrich is a boutique M&A advisory firm that specializes in representing founder-led and family-held businesses valued between $25 million and $250 million. While CMG provides a full range of investment banking services, our primary focus is representing owners who are pursuing their once-in-a-lifetime M&A transactions. CMG specializes in advising leading companies in niche markets to plan, prepare, execute, and close successful transactions that maximize shareholder value. CMG fully understands and appreciates the unique dynamics of closely-held businesses and the importance of owner legacies. For 35 years, the combination of our hands-on approach, senior banker attention, strategic guidance, seamless transaction execution and extensive network of domestic and international resources has enabled us to become a trusted advisor to hundreds of business owners.
203-349-8372
mcarter@cartermorse.com
http://www.cartermorse.com
