VetZoo
VetZoo has successfully been sold to Musti a Mirri
Evli Corporate Finance acted as exclusive advisor to the owners of VetZoo in the sale to Musti Ja Mirri, a pet specialty retailer backed by EQT.
VetZoo, founded in 2010 by CEO Lars-Martin Norviit, is a leading pure-play online retail platform for pet supplies with operations in Sweden and Norway with sales execeeding EUR 13 million and an annual growth rate close to 100%.
The acquisition of VetZoo will further strengthen Musti Ja Mirri’s online offering and is yet another step in EQT Mid Market’s strategy in creating the leading pan-Nordic pet specialty retail group across channels. The management team will reinvest into the combined group, demonstrating their commitment to the strategic direction of VetZoo, now under Musti Ja Mirri’s ownership
Musti a Mirri
Evli Corporate Finance AB
Evli has been providing corporate finance services since 1997. Today Evli has around 20 professionals at our Helsinki and Stockholm office, supported by a network of more than 20 senior advisors with previous top management experience from a range of industries. We advise our clients on mergers and acquisitions, disposals, leveraged buyouts, joint ventures and various capital market transactions including public and private fund raisings. We are generalists in terms of industries that we work with, but have significant experience from transactions in the following sectors: TMT, healthcare, industrials, consumer goods & retail, energy and business services. Our clients are typically companies, private and public, and their owners as well as institutional investors and private equity companies active or interested in the Nordic countries.
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