Ebiquity has divested a subsidiary to Spinach

The Yefira team was appointed by Ebiquity plc (LSE:EBQ) in its divestment of a MarTech and CX digital consulting subsidiary, representing and acting on behalf of the company as the sole advisor throughout the transaction process.

Ebiquity is a UK-listed marketing and media consultancy company that provides independent and data-driven insights to help brands optimize their marketing and advertising investments. The company offers a range of services, including media auditing, marketing effectiveness, and digital analytics. Ebiquity works with global brands across various industries, including automotive, finance, FMCG, healthcare, and technology, with the mission to help clients maximize their return on investment by providing transparency, accountability, and actionable recommendations based on data and analytics. The decision was made in alignment with the overall group strategy to optimize the service offerings.