XPO Brands (rebranded into Mars United Commerce)
XPO Brands (rebranded into Mars United Commerce) Mars United Commerce acquired by Publicis Groupe Publicis Groupe
Yefira advised XPO Brands in their sale to Mountaingate Capital-backed The Mars Agency. That transaction was based on enterprise value and involved the payment of an upfront cash component as well as Units in the Delaware-based holding company.
In mid-2024, The Mars Agency along with all its portfolio companies, including XPO Brands were rebranded into Mars United Commerce, which was subsequently acquired by Publicis Groupe. This transaction is valued at greater than US$600 million. This follows Publicis Groupe's acquisition of Epsilon and Profitero in this space and provides end-to-end commerce solutions for their clients.
In the process, Yefira has established a strong relationship with Mountaingate Capital, which has a diverse range of investments in the consumer space, healthcare, manufacturing, distribution, and business service sectors. No doubt, our US members may have their own strong relationship with Mountaingate Capital, but if we can be of any assistance in developing a relationship with Mountaingate Capital or any of their portfolio companies, we would be happy to assist.
Publicis Groupe
Yefira Group
Yefira is a Singapore headquartered investment banking boutique with deep global relationships and specialisation in the following sectors: marketing services, digital, system implementation and technology, professional services as well as the maritime sector and logistics. We help companies and entrepreneurs in these sectors achieve their growth aspirations through M&A, capital raising-debt, equity or hybrid as well as partnerships. Whilst the majority of our mandates are in Asia, our footprint and connections are global.
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