Blue Bell Mattress Company ("Blue Bell") has sold a majority interest to private equity firm Longroad Asset Management. CMM served as Blue Bell's, exclusive financial advisor for the transaction and arranged the bank financing. Blue Bell, located outside of Hartford, CT, is a Northeast licensee of the King Koil brand and sells both King Koil and private label inner spring and hybrid mattresses to bedding and furniture retailers in the Northeast and Mid-Atlantic region. Blue Bell serves more than 1300 store locations, and is one of the largest providers of bedding products in its geography. It is a third generation family-owned business that has been manufacturing bedding products since 1928.
