Following a competitive process that brought together players from Europe and the US, the independent communication agency Why? Brand Design, based in Singapore and specialised in branding and design, joins the French group Lonsdale, which is consolidating its international footprint.
This strategic acquisition marks a new phase in Lonsdale’s ambitious expansion plan and confirms the company’s desire to develop an integrated hub by major geographical area. After Paris and its hub dedicated to Europe, this direct presence in Singapore enables the company to serve the entire Asia Pacific zone, a key region for many of its international customers such as Bel, L’Oréal, Sanofi and Lagardère Travel Retail.
Lonsdale now has 250 talents and a turnover of €30 million in 2022, 25% of which outside France (Asia, Middle East), with the goal to reach 40% by 2025. Cécile Ayed, Managing Director of Why? Brand Design, joins Lonsdale’s board as Partner.
