Meilleurtaux, a leading omnichannel financial services brokerage platform in France, Belgium and Luxembourg, has acquired Peasy, a leading omnichannel broker for household finances in Flanders. The transaction supports Meilleurtaux’s international growth strategy and results in the creation of the number one comparison and brokerage platform for household finances in Belgium.
Peasy has a strong market position in Flanders through its brands Hypotheek.winkel, Verzekeringen.be and Aanbieders.be, combining digital platforms with an extensive physical advisory network. The combination with Meilleurtaux, which has an established presence in Wallonia, creates a nationwide platform offering a broad range of services across mortgage credit, consumer credit, insurance, energy and telecom.
The acquisition marks a further milestone in Meilleurtaux’s Belgian expansion, following its entry into the market through the acquisition of MiD Finance in 2023. As part of the transaction, David Geerts, CEO of Peasy, will lead the combined Meilleurtaux operations in Belgium and Luxembourg, ensuring continuity of leadership and strong local execution.
VDP acted as exclusive advisor to Peasy and Vortex Capital Partners.
